En breve
Los sistemas políticos y económicos tienen puntos en los que se puede ejercer presión para quebrantar el status quo y forzar el cambio. Las campañas deben identificar y apuntar estratégicamente hacia estos puntos.
Orígenes
Patrick Reinsborough and the smartMeme Strategy and Training Project.
Brainstorm lugares específicos para cada Punto.
Producción (fábrica, explotación agrícola, escuela)
Destrucción (gasoducto, cárcel)
Consumo (mercado, gasolinera)
Decisión (Parlamento, sala de juntas, sede del consejo escolar)
Suposición (un lugar donde cuestionar los mitos sociales)
Oportunidad (vacaciones, elecciones, otras ocasiones)
Enumera las posibles acciones en cada lugar.
Cómo utilizar
1. Prepare six flip charts, one for each Point of Intervention, and hang them around the training space with room in between each chart. Add the name of the Point of Intervention at the top of each chart, with two columns—PLACE and ACTION—underneath.
Point of Decision
Point of Destruction
Point of Consumption
Point of Production
Point of Assumption
Point of Opportunity
2. Divide the participants into six small teams, one for each Point-of-Intervention chart. Ask them to brainstorm and write down all the locations they can think of for their specific campaign issue, under the PLACE column.
3. Ask each group to move to the next chart and repeat the exercise. Continue to have teams move to the consecutive charts, decreasing the amount of time spent at each.
4. After three or four moves, change it up and ask the teams to focus instead on the ACTION columns. They can read what is in the PLACE column and add specific event ideas accordingly.
5. Finally, hold a free-for-all session where teams can go wherever they are drawn.
6. Then, as a whole group, visit each Point of Intervention chart. Read what is written (either individually or out loud) and ask: What stands out? Any new ideas to add? What can be used immediately, and what can be a kernel for a future event?