Principio

Elige tácticas que apoyen tu estrategia

Two players compete. Photo: Arthur Osipyan, Unsplash

En breve

No permitas que tus tácticas te distraigan de la estrategia general. La estrategia es tu plan general, y las tácticas son aquellas cosas que haces para implementar el plan— esta distinción es sumamente importante para estructurar campañas efectivas.

Beautiful Trouble es una caja de herramientas en constante expansión. Algunos conceptos (¡este, por ejemplo!) sólo están resumidos. ¡Ponte en contacto para ayudarnos a ampliar esta pieza!

If you don’t have a strategy, you’re part of someone else’s strategy.

— Alvin Toffler

Ejemplos del mundo real

The tactic of distributed action is being used to target security contractor G4S, forcing the company to reconsider investments in Israel’s crimes.

Aprende más

Leading Change Network

Rules for Radicals: A Pragmatic Primer for Realistic Radicals

Saul Alinsky, 1971

Reveille for Radicals

Saul Alinsky, 1969

Seeds of Change: The Story of ACORN, America's Most Controversial Antipoverty Community Organizing Group

John Atlas, 2010

Organizing the Movement: The Roots and Growth of ACORN by Gary Delgado

Gary Delgado, 1986

Going Public: An Organizer’s Guide to Citizen Action

Michael Gecan, 2004

Cold Anger: A Story of Faith and Power Politics

Mary Beth Rogers, 1990

Dry Bones Rattling: Community Building to Revitalize American Democracy

Mark Warren, 2001

Riesgos potenciales

Many tend to think that embarrassment or tarnishing a target’s reputation is a form of power. However, embarrassment in and of itself isn’t a form of power. The power to embarrass a politician or negatively impact a corporation's reputation is only effective if it costs your target money, votes, or something essential to the power they hold. For this approach to be effective in leveraging power, it must make voters and donors question the moral legitimacy of a political target, and customers and shareholders to question the economic benefit of a corporate target.

Contribuyente

Janice Fine

Janice Fine is associate professor of labour studies and employment relations at the School of Management and Labor Relations, Rutgers University where she teaches and writes about low wage immigrant labor in the US, historical and contemporary debates regarding federal immigration policy, dilemmas of labour standards enforcement, and innovative union and community organizing strategies. Before becoming a professor, Fine worked as a community, labour, coalition, and electoral organizer for more than twenty-five years.

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