Tattica

Bufale

In 2009, The Yes Men distributed over one million copies of a fake edition of the New York Post (headline “We’re screwed”), which contained stories about the real effects of climate change.

In breve

Impersonando il tuo obiettivo in un falso comunicato stampa o un evento social o tv, puoi usare la satira e l'esagerazione per evidenziare un'ingiustizia o dimostrare che un'altra realtà è possibile.

Beautiful Trouble è una cassetta degli attrezzi in continua espansione. Alcuni concetti (questo, per esempio!) sono solo riassunti. Contattateci per aiutarci a espandere questo pezzo!

Sometimes it takes a lie to expose the truth.

— Sun Tzu, The Art of War

Principio chiave

Use the Jedi mind trick

With nothing more than a website, a phone line, and some gumption, anyone can be anyone. Just use the Force!

Esempi nel mondo reale

TV Kidney Donor Show Revealed As Hoax To Provoke Debate On Organ Shortages

De Grote Donorshow was a hoax reality show where a woman “chose” a contestant to receive one of her kidneys, to raise awareness of organ donation.

Yes Men Pranksters Make Fake New York Post About Real Climate Emergency

The Yes Men distributed a fake edition of the New York Post to draw attention to the climate crisis.

Scopri di più

The Merry Pranksters and the Art of the Hoax
Mark Dery, New York Times, 1990
Research 11 Pranks
V. Vale and Andrea Juno, 1987