Táctica

Engaño

In 2009, The Yes Men distributed over one million copies of a fake edition of the New York Post (headline “We’re screwed”), which contained stories about the real effects of climate change.

En breve

Al hacerte pasar por tu objetivo a través de una rueda de prensa falsa o un evento mediático, puedes utilizar la sátira y la exageración para exponer una injusticia o demostrar que otra realidad es posible.

Beautiful Trouble es una caja de herramientas en constante expansión. Algunos conceptos (¡este, por ejemplo!) sólo están resumidos. ¡Ponte en contacto para ayudarnos a ampliar esta pieza!

Sometimes it takes a lie to expose the truth.

— Sun Tzu, The Art of War

Principio clave

Use the Jedi mind trick

With nothing more than a website, a phone line, and some gumption, anyone can be anyone. Just use the Force!

Ejemplos del mundo real

TV Kidney Donor Show Revealed As Hoax To Provoke Debate On Organ Shortages

De Grote Donorshow was a hoax reality show where a woman “chose” a contestant to receive one of her kidneys, to raise awareness of organ donation.

Yes Men Pranksters Make Fake New York Post About Real Climate Emergency

The Yes Men distributed a fake edition of the New York Post to draw attention to the climate crisis.

Aprende más

The Merry Pranksters and the Art of the Hoax
Mark Dery, New York Times, 1990
Research 11 Pranks
V. Vale and Andrea Juno, 1987