In breve
Poni solide basi per una campagna, immaginando “all'indietro” per identificare le condizioni che devono essere in atto al fine di raggiungere i tuoi obiettivi e perché.
Origini
Il termine è emerso negli anni '90 come un nuovo modo per articolare i presupposti strategici alla base dei progetti di cambiamento sociale e politico. Ampiamente utilizzato come strategia di base della campagna e strumento di pianificazione da attivisti e organizzatori, nonché da ONG, enti di beneficenza e persino da enti professionali e aziendali.
Compila la frase seguente per aiutarti a identificare quali azioni ritieni possano portare al cambiamento che desideri. Ad esempio: "SE… mobilitiamo abbastanza persone per sensibilizzare i membri del Parlamento sui difetti della legge, ALLORA… cambierebbero la legge, PERCHÉ… hanno bisogno dei nostri voti per essere rieletti". E poi mettere in discussione queste proposte.
Come usare
Divide the participants into three groups where groups will work on ‘If’ (campaign action), ‘Then’ (campaign goal), and ‘Because’ (reasons to attain goal) respectively (2 mins).
Instruct participants to brainstorm campaign actions (for ‘If’ group), campaign goals (for ‘Then’) and potential reasons (‘Because’ group) for achieving goals on the paper, and ask them to write the points on large sheets or a flipchart (5–7 mins).
After a few minutes, have people move to another sheet and add on to what is written on the paper, considering their previous points of their group work (5–7 mins).
Ask to move to one more sheet and continue to brainstorm points (3 mins).
Now instruct participants to keep ‘If’ sheet (first), ‘Then’ sheet (second) and ‘Because’ sheet (third) side by side. Alternatively, you can paste these sheets on the wall (1–2 mins).
Do a gallery walk and then ask groups to construct a sentence as follows: IF…we take This Action (choose from ‘If’ sheet), THEN…we’ll achieve This Goal (consider from ‘Then’ sheet), BECAUSE….of These Reasons (take from ‘Because’ sheet) (4–6 mins).
Back in the big group, question the different propositions and discuss.
Ask participants to share what stood out for them, which change theory will be considered for their campaigns, and other relevant reflections (4–6 mins).
To conclude, summarize learnings or key points about the method. If you have time, ask participants to write down the top three learnings they may want to take forward from this exercise (3–5 mins).