باختصار
في عام 2005 ، قاد عمال المزارع في فلوريدا بالولايات المتحدة، حملة مقاطعة لمطاعم تاكو بيل على مستوى البلاد. مما أدى بهم في نهاية المطاف إلى فوز تاريخي تمثّلَ في رفع الأجور بنسبة 75% تقريباً وفي وضع مثال ملهم لتنظيم العمال الزراعيين.
إن صندوق العدة أداة حية تتطور باستمرار ولذلك بعض الوحدات (مثل هذه) متوفرة فقط كملخص للفكرة. هل ترغب/ين بمساعدتنا في كتابة هذه الوحدة؟ تواصل/ي معنا!
التكتيكات الأساسية
While the Taco Bell Boycott went beyond asking people not to purchase Taco Bell products, it was a useful centerpiece for the campaign, tapping into a rich history of US boycotts led by exploited and oppressed people, including the Montgomery bus boycott and the California grape boycott. Recalling those powerful examples, the public easily understood the key issues and saw how it could lend its support to the CIW.
المبادئ الأساسية
The CIW’s first actions targeted the growers responsible for wages and working conditions, but after winning their first wage increase in 1998, it became apparent that the CIW did not have sufficient power to extract further concessions. Recognizing that the growers could be made vulnerable through pressure from the corporations that bought their tomatoes, the CIW re-crafted their campaign strategy in way that played to their strengths.
المنهجية الأساسية
The CIW built a broad-based campaign that exposed the consumers of Taco Bell’s products to the reality of the working conditions of tomato pickers. The CIW was able to offer leadership to supporters who were not farm workers and encourage them to become active, allowing them space to craft their own actions to put pressure on Taco Bell.