En breve
En Brasil, algunos activistas utilizan el graffiti humorístico para decorar los carritos que recogen la basura, dándoles visibilidad y respeto, al tiempo que resaltan la importancia de su contribución a la vida de la ciudad.
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Teoría clave
When Mundano and others occupied public space to take care of collectors and their carts, they created a space for imagining another possible world within the harsh reality of a big city. Through the whole day, the negligence and mistreatment faced by the collectors on a daily basis were replaced by generosity, recognition, and care, proving that just going ahead and creating the world we want is often the best way to address an injustice.
Principios clave
The goal of the action was to make the collectors visible. This initiative was not only designed to make Brazilian society see collectors, but to understand the difficulties brought on by their being “invisible.” The happening helped Brazilian society realize the importance of the collectors’ contribution to city life, and in turn, to bring recognition to their struggle.
Not only did the collectors know more about Sao Paulo’s waste disposal problems than any other group, but depending on what official measures the government might decide to take to address the city’s lack of recycling, collectors could easily be affected and lose their sources of income. That’s why Pimp My Carroça recognized and prioritized the authority and leadership of these informal workers in discussing real solutions to the city’s garbage problem.
From the beginning there was a concern about how the action would be interpreted by the broader public, and the way the media would present it. In order to ensure that the point of the action was clear, activists themselves transformed footage into a mini-documentary, Pimp My Carroça: São Paulo + Rio de Janeiro, with subtitles in Spanish and English, and which has been viewed by tens of thousands of people in Brazil and worldwide.