Toolbox:

An interconnected web of the key strategies and tactics that have inspired people-powered victories & upended the status quo. Start anywhere and explore…

Story

#​Gambia​Has​Decided

#​Gambia​Has​Decided

After almost a decade of building momentum, Gambians seized a crucial window of opportunity in 2016 to overthrow a notorious dictator.

Tactic

General strike

General strike

A widespread work shutdown across many industries in a city, region, or country. General strikes are led by workers, often involve entire communities, and can be triggered by unpopular political edicts.

Methodology

Pillars of power

Pillars of power

Identify the institutions that your target relies on for support so you can weaken or disrupt their power.

Principle

Put your target in a decision dilemma

Put your target in a decision dilemma

Design your action so that your target is forced to make a decision, and all their available options play to your advantage.

Principle

Recapture the flag

Recapture the flag

We can’t deny that the symbols of one’s nation provide a meaningful feeling of social solidarity. To be effective as change agents, we need to engage, claim, and contest the meanings of these symbols.

Principle

Training for the win

Training for the win

Training is not a distraction from the struggle; in fact, it’s critical for cultivating three key elements of social movement success: unity, strategic planning, and nonviolent discipline.

Principle

Use the power of ritual

Use the power of ritual

Rituals like weddings, vigils, and pilgrimages are powerful experiences for participants, and familiar narratives for observers. You can use their symbolic power to give actions greater depth and resonance.