Don’t see all the text in your chosen language? The Toolbox is continually evolving, and it seems that we have not fully translated this entry yet! Get in touch to volunteer to translate more pieces!

အတိုချုံးပြောရရင်

When we exercise message discipline, we stay focused on our core message; create harmony between our words, visuals, and actions; and communicate exactly what we want our audience to know.

A disciplined mind leads to happiness, and an undisciplined mind leads to suffering.

— Dalai Lama XIV

Message discipline is the art of communicating what you set out to communicate, clearly, memorably, and consistently. Everything from your talking points for an interview to the slogans on your banner to the visuals you create for an event should all align to support your core message.

WHY MESSAGE DISCIPLINE MATTERS

It works: When you’re on message, you’re more likely to reach your audience and move them to action.

It honors your group process: You’ve worked hard with your group to determine what needs to be communicated. Staying on message honors that hard work and strategic thinking, communicating only what all of you have agreed is the right message.

It sticks: Say one thing and say it well. The average person needs exposure to multiple sensory impressions of a message before it sinks in. When you practice message discipline, the consistency of your message helps make it stick.

It avoids static in the channel: Anything you say or do can be used against you in the court of public opinion, so make sure your words and actions are in sync with your group’s message. Strip away any of the clutter that could be static in the channel. Remember: Less is more.

HOW TO ACHIEVE IT

In interviews: Spokesfolks should practice the ABC’s: acknowledge the question; build a bridge from the question to your talking points; and communicate your message.

Message discipline is not the enemy of creativity. Far from it.

For example:

A: “That’s a great question,” or “I’m glad you asked that.”

B: “I think the important issue is . . . ” or “The real question is . . . .”

C: Insert your clear, concise, powerfully worded message.

In visuals and actions: When designing your action, imagine a photo of it — image only, no caption. Could that photo communicate your message? If your audience could see you from afar but not hear you, would they get your message? How can you increase that possibility (see: THEORY: Action logic)?

In events: Everything your audience sees or hears at your action is inevitably a part of your message, so pay attention to details. What are your spokesfolks wearing? Are they drinking out of a Styrofoam cup? A bit of mindfulness as your event unfolds can ensure the impact you desire.

Message discipline is not the enemy of creativity. Far from it. Placards can have different messages. Each spokesperson can share a sound bite that reflects their own unique experience. But when you are “on message,” all elements reinforce your core message. Each action element or interview response stands on its own, successfully delivering a strong message to your audience with clarity, consistency, and credibility.

Originally published in Beautiful Trouble.