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En bref
Using the #LATE campaign hashtag, revolutionary artists and media activists are reinventing the aesthetic narrative of Venezuela’s Bolivarian Revolution and situating the commune at its symbolic center.
Everyone returned with the same word on their tongues: love.
— Zobeida Guzman
In 2015 the provocative slogan #LATE, “Every heartbeat counts” flooded Venezuelan social media, appearing in vibrantly colored artwork, videos, and other multimedia. Much more than a passing hashtag, the campaign is the work of an army of revolutionary artists and grassroots media activists — from 21 Venezuelan organizations as well as groups from Brazil, Argentina, Bolivia, Colombia and Peru — who seek to reinvent the aesthetic narrative of the Bolivarian Revolution and situate the commune at its “symbolic centre.”
Just as Venezuela’s growing commune movement is laying the foundations for radical political and economic democracy embodied in a new “communal state,” the #LATE campaign aims to refound the Revolution’s imaginary as a collective vision that does not belong to the government nor the PSUV (the United Socialist Party of Venezuela), but is shaped from below by social movements. In the face of the hotly contested December 6th parliamentary elections, instead of campaigning for any of the candidates or parties, #LATE campaigns called for radicalizing the revolution by implementing the “legislative agenda of the popular movements.”
Read the interview with campaign founders and spokespeople Zobeida Guzman and José Omaña at Venezuelanalysis.com, where this introductory text originates.