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En bref
Just because an action succeeds once and is a big hit, doesn’t mean that same tactic will succeed again and again. While planning your campaign, employ creative tactics that take your target by surprise.
Just because your tactic succeeded once, that doesn’t mean it will gain the same traction every time you use it. For one thing, your target will learn from their failures and respond differently if confronted with the same action. For another thing, people get bored of repetition and the media will more often than not avoid coverage of repetitive actions. Therefore, while you’re devising actions that directly serve your campaign objective and are in line with your strategy (see: PRINCIPLE: Choose tactics that support your strategy), try to be creative and original. Repetition can make your target immune to your actions, while an element of surprise can almost guarantee you a bigger impact. In other words, don’t become paralyzed by your success, or you’ll go down in history as just another one-hit wonder.
For example, the tactics used to bring down Mubarak’s regime in the Egyptian revolution may not work again when another uprising takes place against the current regime. There is as much to learn from the successes of the Egyptian revolution as from its setbacks. Success is less a recipe for future success, as it is an opportunity to reflect upon what worked, extract lessons learnt and best practices, and assess what to do differently next time.
Exemples du monde réel
In the light of arbitrary arrests and failure of traditional means, youth pretended to be vendor sellers and gave out leaflets hidden in tissue packs.