Tactique

Clandestine leafleting

Ping pong balls for Assad: a still from the Everyday Rebellion trailer.

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En bref

When it is unsafe to protest or campaign publicly, there are many creative ways to deliver your message without putting yourself at risk — even floating lanterns or ping pong balls.

Art is anything you can get away with.

— Marshall McLuhan

In some situations the simple act of sharing your opinion on a leaflet can be highly dangerous. A creative approach can both keep you safe, and memorably spread your message.

In some situations the simple act of sharing your opinion on a leaflet can be highly dangerous. A creative approach can both keep you safe, and memorably spread your message.

In Myanmar (Burma), citizens placed leaflets in floating lanterns and released them to waft over the city. In the early days of the uprising against President Assad, Syrian activists would write the word “Freedom!” on hundreds of ping-pong balls, released them from the top of a hill in Damascus, and let them bounce through the streets. During the struggle against apartheid in South Africa, the ANC used nonviolent “leaflet bombs” — small time-bomb devices that would explode hundreds of pamphlets into the air, while doing no harm to anyone nearby.

Even when there is no risk involved, sometimes leafleting in creative ways can be a more effective way to get people’s attention. Make it fun. Make it unusual. Make it memorable. Consider climbing up on someone’s shoulders and handing out leaflets from there. Or putting your custom message inside a fortune cookie and handing out the cookie. Or using theatre and costumes. (See Beautiful Trouble’s “Advanced Leafleting” tactic for more examples of this kind.)

Principe clé

When protest is made illegal, make daily life a protest

When free speech is banned, any expression of it — even clandestine and anonymous — is a subversive defiance of the authorities. If it is done with flair and a prankish spirit (and even beauty), and the authors get away with it (very important for the success of the action, not to mention your personal safety), it can feel doubly defiant and inspiring. If the authorities can’t stop disobedient ping-pong balls or floating lanterns… what else can’t they stop?

Exemples du monde réel

En savoir plus

Advanced leafleting
Andrew Boyd, Beautiful Trouble, 2012