A book that practices what it preaches.

David Swanson, WarIsACrime.org & OpEd News

Principles

Hard-won insights that can inform creative action design.

Consider your audience

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If a banner drops in the forest and your target audience isn’t around to see it, will it make a difference? Probably not.


Debtors of the world, unite!

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Today the burden of debt unites millions in common struggle, providing the basis of a new mass movement and new forms of large-scale organizing.


Delegate

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In the final analysis, groups don’t get things done, people do. Delegate!


Do the media’s work for them

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Often journalists want to cover an important issue, but can’t for editorial reasons. The right creative action (that you photograph or film yourself) can give them the excuse or materials they need.


Don’t dress like a protester

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If you look like a stereotypical protester, it’s easy for people to write you off. If you look like someone who doesn’t usually hit the streets (the guy next door or an airline pilot in full uniform), people can more easily identify with you. Therefore, don’t dress like a protester.


Don’t just brainstorm, artstorm!

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When seeking to awaken collective intelligence, brainstorming can only get you so far. “Artstorming” invites participants to jump directly into the unmediated experience of creation, engaging the full spectrum of our creative intelligence. Better ideas, and often amazing creations, result.


Don’t mistake your group for society

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Don’t get too caught up in trying to make your little activist group “inclusive,” “democratic,” or other qualities that we all want for society. Why? Because your group isn’t society.


Enable, don’t command

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Supportive, enabling leaders awaken the creative potential of participants.


Escalate strategically

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If dissident political groups tend to become more extreme over time, then good leaders should help define that ‘extreme’ in constructive ways.


Everyone has balls/ovaries of steel

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Courage is in the eye of the beholder.