Beautiful Trouble is one of my most dog-eared books!

Mary DeMocker, Co-founder and Creative Director of 350 Eugene

Modern-Day Slavery Museum

Contributed by

When: 2010—Present
Where: Exhibit has toured from Florida to Massachusetts

In December 2008, farm labor contractors Cesar and Geovanni Navarrete were each sentenced to twelve years in prison for their part in what U.S. Attorney Doug Molloy called “slavery, plain and simple.” According to the Justice Department, the employers “pleaded guilty to beating, threatening, restraining, and locking workers in trucks to force them to work as agricultural laborers… [They] were accused of paying the workersminimal wages and driving the workers into debt, while simultaneously threatening physical harm if the workers left their employment before their debts had been repaid to the Navarrete family.”

Although shocking in its details, the Navarrete case was simply the latest link in a long, unbroken chain of exploitation — including forced labor — in Florida’s fields. It was the seventh farm labor operation to be prosecuted for servitude in the state in the past decade, cases involving well over 1,000 workers and more than a dozen employers in total. The federal government has since initiated two additional prosecutions, bringing the total to nine as of 2011.

Even setting aside forced labor, farm work in the U.S. still offers the worst combination of sub-poverty wages, dangerous, backbreaking working conditions, and lack of fundamental labor protections. In this context of structural poverty and powerlessness, extreme forms of abuse such as forced labor are able to take root and flourish. However these cases are reflective of the impunity and exploitation that is rampant throughout the agricultural sector. In other words, modern-day slavery does not take place in a vacuum, nor is it an inevitable feature of our food system.

To highlight these abuses and to identify their causes and solution, in 2010 the Coalition of Immokalee Workers — a community-based farmworker organization — decided to create the Florida Modern-Day Slavery Museum. The mobile museum consists of a cargo truck carefully outfitted as a replica of the trucks involved in the Navarrete case and a collection of displays on the history and evolution of slavery in Florida over the past four hundred years. The multimedia exhibits were developed in consultation with workers who have escaped from forced labor operations, as well as leading academic authorities on slavery and labor history in Florida.

With a team of farmworker and ally docents, the museum toured Florida intensively, visiting churches, schools, universities and community centers for six weeks in the lead-up to the Coalition of Immokalee Workers’ three-day Farmworker Freedom March in 2010.

People’s reactions to the museum were so overwhelmingly positive and such a buzz was generated that the CIW later decided to tour outside Florida to cities throughout the Southeast and Northeast, including a stop on the National Mall in Washington, D.C. In March 2011, former President Jimmy Carter visited the museum in Atlanta, Georgia. Approximately 10,000 people have toured the museum since its creation.

Why it worked

The Coalition of Immokalee Workers closely links education and action in its work. The last panel of the museum highlighted the ongoing Campaign for Fair Food as a systemic solution to the problem of farmworker exploitation. And since the Florida tour occurred during the lead-up to a major mobilization, docents were able to extend countless personal invitations for museum-goers (i.e., grocery shoppers) to join the three-day march to the corporate headquarters of Publix Super Markets, one of the CIW’s main campaign targets. The museum was both an educational and an organizing tool, reminding attendees of their own capacity for social change and the indispensable role they could play alongside farmworkers in transforming the food system.

Key Tactic at work

Art intervention

The museum was not a “work of art” in the conventional sense of the term, but it did transform both the public spaces it inhabited and the people who viewed it. Through a host of different media and creative displays — the highlight of which was the careful re-creation of the Naverrete operation inside the truck itself — the museum was able to reach viewers at a visceral level.

Key Principle at work

Show, don't tell

It is often difficult for people to accept that modern-day slavery is a systemic problem facing U.S. agriculture. The thought that the tomato topping your hamburger or tossed in your salad may have been picked by a slave — and was certainly picked by someone receiving very low wages for very difficult work — can trigger a denial impulse that is difficult to break through. But the museum, by using actual historical artifacts, presented a tight and irrefutable indictment of the status quo that was able to pierce this veil and open peoples’ minds to dialogue and possibly collective action.

Take the show on the road

Instead of waiting for people to come to Immokalee to visit the museum, the CIW brought the museum to the people. With the museum as Exhibit A of an old-fashioned speaking tour, the museum crew toured across Florida and the Eastern U.S., often parking the exhibit right in the center of town. There’s nothing like a museum on wheels to draw people’s attention, not to mention a museum on wheels that addresses such a pressing and controversial topic as modern-day slavery. It was an effective conversation starter.

Team up with experts (but don’t become “the expert”)

A key factor that lent the museum credibility was the support garnered for the project from leading academic authorities on modern-day slavery and Florida’s labor history. Several academics had the opportunity to offer crucial feedback on organizers’ draft research brief. Others contributed “blurbs” similar to the advance praise you might read on the back of a book jacket, which were included in the museum booklet (which was itself a polished version of the research brief) so that attendees would know that the museum’s content had been independently vetted.


The Coalition of Immokalee Workers is a community-based farmworker organization headquartered in Immokalee, Florida. The CIW’s Campaign for Fair Food identifies the links between the brutal farm labor conditions in the fields and the multi-billion dollar retail food brands that buy the produce grown in those fields. By mobilizing farmworkers and consumers, the campaign seeks to enlist the resources of retail food giants to improve farmworker wages and to harness their demand to reward growers who respect their workers’ rights. This ongoing effort is bringing about considerable industry-wide change and improving conditions at tens of thousands of harvesting jobs in Florida’s tomato fields.


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