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“This is a “let’s do it” guide to action, an accessible and well-illustrated collection of strategies ideal for artists (and non-artists alike) who are willing to put themselves out there for the common good.”

Ken Krafchek, Graduate Director, MFA in Community Arts, Maryland Institute College of Art

Reverend Billy and the Church of the Earthalujah

Reverend Billy is part performance art, part guerrilla theater and part political activism. Devised by Billy Talen in 1997 as a one-man performance piece, the Reverend Billy character first appeared in Times Square preaching that “Mickey Mouse is the Antichrist!” Styled after conservative televangelists in his white dinner jacket over a black T-shirt, priest’s collar and Elvis-esque hairdo, Reverend Billy and the Church of Earthalujah — a group of green-robed gospel singers formerly known as The Church of Stop Shopping — have performed countless retail interventions in the United States and abroad. Their targets have included Disney Stores, Starbucks, Walmart, Nike, Home Depot, Barnes & Noble, JPMorgan Chase and UBS.


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