” … highly readable guide to activist tactics and principles … “Neil Ungerleider, Fast Company Magazine
Altering the meaning of a target’s messaging or brand; packaging critical messages as highly contagious media viruses.
Intellectuals should use their specialized knowledge to expose the machinations of power, utilize their position in institutions to amplify the voices of people struggling against oppression, and work tirelessly to reveal the ways that they themselves are agents of power.
Political action tends to be driven by one of two different motivations: expressing an identity, and winning concrete changes. It’s important to know the difference, and to strike a balance between the two.
There is nothing natural or inevitable about money, debt, property rights, or markets; they are symbolic systems that derive their efficacy from collective belief. Activists should inspire radical hope by exposing the mutability of these social relationships.