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“This is a primer for those ready and sturdy enough to take real action.”

Dennis Hiebert, Geez magazine

John Sellers

John Sellers is co-founder of The Other 98%, a founding partner of Agit-Pop Communications, and president of the Ruckus Society. John worked for Greenpeace in the early 90s before leaving to help start Ruckus. He has had the great fortune to be integrally involved in powerful peaceful actions all over the world: from the high seas with the Rainbow Warrior to the streets of Seattle in the uprising against the WTO. He works from home on Vashon island in the Puget Sound where he and wife Genevieve unschool their twins Sam and Hazel.

Contributed Modules

Case Study: Battle in Seattle

Contributed by
June 15, 2012

In 1999, the World Trade Organization decided to hold global capitalism’s board meeting in Seattle, WA. Most Americans had never heard of the WTO before, but savvy organizers across a spectrum of single-issue silos, including labor, environmental, human rights and others, decided that they would team up and act like   …Continue Reading

Case Study: Citizen’s Posse

Contributed by
June 7, 2012

In early spring of 2010, the prospects of the U.S. Congress passing comprehensive health care reform were looking bleak. The Democrats had caved on the public option, the Blue Dogs were turning red, and Democratic leaders weren’t sure if they had the votes to pass anything. Most of the mainstream   …Continue Reading

Tactic: Mass street action

Contributed by and
May 17, 2012

To pressure a corporate or government target with a mass of people in the street telling a unified story.