” … highly readable guide to activist tactics and principles … “Neil Ungerleider, Fast Company Magazine
In the words of media researcher Charlotte Ryan, “A frame is a thought organizer, highlighting certain events and facts as important, and rendering others invisible.” Framing a message correctly can make or break an entire campaign.
Sometimes the best response to a powerful enemy is a powerful story.
Use metaphor, visuals and action to show your message rather than falling into preaching, hectoring or otherwise telling your audience what to think.
The easiest way to win an argument is to redefine the terms of the debate.
Good actions tell a good story; good stories revolve around sympathetic characters.
A point of intervention is a physical or conceptual place within a system where pressure can be put to disrupt its smooth functioning and push for change.
All power relations have a narrative dimension. Narrative power analysis is a systematic methodology for examining the stories that abet the powers that be in order to better challenge them.
Memes (rhymes with “dreams”) are self-replicating units of cultural information that spread virally from mind to mind, network to network, generation to generation.
To undermine your opposition’s narrative by hijacking their event; to draw attention to your side of the story; to capitalize on your target’s media presence; to reframe an issue; to be a jackass.