Anger is potent. Use it wisely. If you have the moral higher ground, it is compelling and people will join you. If you don’t, you’ll look like a cranky wingnut.

Don’t worry about being a lousy actor — you’re a great one.

Effective creative interventions require a judicious balance of art and message. It’s not just what you say, it’s how you say it. If the role of the artist is to “deepen the mystery,” what is the role of the political artist?

Sometimes the least structured group can be the most tyrannical. Counter by promoting accountability within the group.

Branding is one of the more misunderstood communication concepts, especially among anti-corporate activists, who can and should use branding to their advantage.

Creative activists can make an otherwise abstract, far-away issue relevant by making it personal, visceral and local.

Like all other unjust and arbitrary systems of authority and power, patriarchy must be actively challenged in political organizing if we are to achieve collective liberation.

Don’t let an individual tactic distract from a larger strategy. Strategy is your overall plan, and tactics are those things you do to implement the plan — a distinction critical for structuring effective campaigns.

We increase our chances of victory when our actions target the person or entity with the institutional power to meet our demands.

The two foundational values of consensus decision making are empowering every person’s full participation in decision making, and respecting and accommodating diverse opinions. These values are more important than the form itself, which activists should modify as needed to uphold these values.