” … how the 99 percent do book releases.”Molly Fischer, Capital New York
Named for a group of seventeenth-century English agrarian communists, the Diggers were a San Francisco-based anarchist guerrilla action group active in the mid to late 1960s. Opposed to private property and market exchanges, the Diggers promoted a Free City through artistic direct actions and street theater, as well as by opening free clinics, providing free housing, distributing free food and opening free stores. Their media-savvy street happenings helped to publicize the hippie counterculture. For instance, a 1967 parade called “The Death of Hippie” involved carrying a coffin with the words “Hippie—Son of Media,” thereby forcing the news media to communicate the Diggers’ message that “hippie” was a media fabrication.