“The case studies are a wonderful antidote to defeatism because as you read the examples – and recall your own successes – you know that you could do those actions, too.”Rabble.ca
The Coalition of Immokalee Workers (CIW) is a community-based farmworker organization headquartered in Immokalee, Florida, with over 4,000 members. The CIW seeks modern working conditions and fair treatment for farmworkers, and empowers individual members and Florida farmworkers as a whole through continual reflection, analysis and education. In 2001 the CIW launched the Campaign for Fair Food, an innovative worker-led campaign to address human rights abuses in the Florida tomato industry. The campaign identifies the links between brutal farm labor conditions in the fields and the multi-billion-dollar retail food brands that buy the produce grown in those fields. By mobilizing both farmworkers and consumers, the Campaign for Fair Food seeks to pressure retail food giants to improve farmworker wages and to reward growers who respect farmworker rights. This ongoing effort is bringing about considerable industry-wide change and improving conditions at 34,000 harvesting jobs in Florida’s tomato fields.