“Know-how accumulated over decades is presented in a simple and practical form, ensuring that Beautiful Trouble could serve as a bridge between generations … “Julia Ramírez Blanco, Re-visones
The Yes Men, called “the Jonathan Swift of the Jackass Generation” by author Naomi Klein, are best known for infiltrating the world of big business and doing incredibly stupid things to expose the world’s biggest corporate criminals. Although fronted by Andy Bichlbaum and Mike Bonanno, their membership includes hundreds or perhaps thousands of secret agents, all of whom were recently acquired in a hostile takeover by the Yes Lab.
At the moment, the Yes Lab is mainly a series of brainstorms and trainings to help activist groups carry out media-getting creative actions, focused on their own campaign goals. It’s a way for social justice organizations to take advantage of all that we Yes Men have learned — not only about our own ways of doing things, but those we’ve come in contact with over the decade and a half we’ve been doing this sort of thing. The Yes Lab has offices and workshopping space at NYU’s Hemispheric Institute in New York. yeslab.org