” … highly readable guide to activist tactics and principles … “Neil Ungerleider, Fast Company Magazine
From February 14 to early March 2011, opponents of Governor Scott Walker’s legislation to strip civic unions of collective bargaining rights filled Wisconsin’s state capitol with a non-stop protest that became one of the largest labor mobilizations in the U.S. in a generation. Though the protests were ultimately unsuccessful, they …Continue Reading
Because tar sands oil emits four times the carbon dioxide as standard crude, renowned climate scientist James Hanson has declared that if the Canadian tar sands were fully developed, it would be “essentially game over for the climate.” Seeking to draw a line in the (tar) sands, activists successfully organized …Continue Reading
In December 2008, word got out about an illegal Bureau of Land Management auction of oil and gas leases for drilling near beautiful Arches and Canyonlands National Parks in Utah. The auction was Bush’s parting gift to his good friends in industry. Student Tim DeChristopher set out with the intention of physically disrupting the event, but …Continue Reading
Your action or campaign doesn’t just send a message, it convenes a conversation. By strategically defining the hashtag and curating the ensuing conversation, you can expand and deepen your support base.
To translate online outcry into offline action; to make mass public opposition unavoidably visible to a campaign target.