“A brilliant spark that will fly through the air and set the vapors of our insurrectionary imaginations alight.”

John Jordan, founder of Reclaim the Streets

Cristian Fleming


Cristian Fleming is a graphic designer, creative strategist, mischief enthusiast, and founder of The Public Society, an ethically grounded branding and design company based in Brooklyn, NY. He also works often with activist groups like The Yes Men to make stuff happen in the service of making the world a little better.


Contributed Modules

Principle: Brand or be branded

Contributed by
May 28, 2012

Branding is one of the more misunderstood communication concepts, especially among anti-corporate activists, who can and should use branding to their advantage.