” … a useful and impressive compendium of decades of distilled practical knowledge.”

Justin Jacoby Smith, Red Pepper

Celia Alario


Celia Alario is a communications strategist, spokesperson coach and seasoned troublemaker. She enjoys collaborating with grassroots organizations, filmmakers, artists and authors, and scheming about how to engage key audiences and change the world with stories, while tapping both traditional media/marketing and new media/web 2.0 tools. Alario teaches Environmental Communications Strategies and Tactics at the University of California, Santa Barbara, and serves on the board of directors of the Independent Television Service (ITVS) and the smartMeme Training and Strategy Collective, and on the advisory boards of BEN (Business Ethics Network) and IVAW (Iraq Veterans Against the War).


Contributed Modules

Principle: Stay on message

Contributed by
June 4, 2012

When we stay on message, we communicate exactly what we want our audience to know. We create harmony between our words, visuals and actions and we deliver a clear, powerful and irresistible call to action.